pivot-rebrand-course

Is it time for you and your brand to Pivot?

PIVOT: The Rebrand Your Business Course

Build a profitable, authentic brand that fits you and your business (yes really!)

Perhaps you have a vision of...

A waiting list of dream clients

The ability to confidently raise your prices knowing the value you provide

Receiving regular requests to showcase your expertise in interviews and speaking

Positioning yourself as a leader and go-to expert in your niche

Hosting retreats that transform your clients and makes a healthy profit for your bottom line

It’s right there in your mind’s eye...you can see and feel it, but you can’t quite touch it or figure out how to get from here to there. It feels thisclose, and yet so far away all at the same time.

We call this brand disconnect and it’s costing you clients, profits, and opportunities. We know the struggle is real and oh-so-frustrating.

Brand Disconnect?

We also know it’s not your fault. Developing a brand can seem overwhelming and complicated whether you are just starting out or you’ve been at it for a while. Perhaps when you made the leap into your own business you thought ‘branding’ was about a business name and a logo (a very common mistake), and that was the extent of having a brand.

Or some business coach told you to be ‘just like them’ and create a persona that isn’t really you or your business at all. So you invested in fancy lifestyle photos and a beautiful website, but it didn’t bring clients or money into your business.

Or maybe your brand has evolved and it just doesn’t really capture the essence of who you are and what your business is about. In other words, it doesn’t fit you or your business.at.all. You and your work have grown into the next level and your brand is like that outfit in your closet that seemed like a good idea at the time, but now makes you roll your eyes and say “what was I thinking?”

Whatever the reason is for the disconnect, one thing is for sure, you know it’s time to pivot so that your brand truly fits you and the vision you have for your business. And whether that pivot is a matter of hitting the refresh button on your brand, or doing a one hundred and eighty-degree turn, something has got to change.

Because here’s the secret ingredient to a successful rebrand:

You have to start where you are and brand for where you want to go with clarity and strategy.

Shift happens in your brand and we can help you make sense of it and have fun with it (we promise!)

Clarity and strategy sound deceptively easy, and it can be easy when you have experienced guidance and support helping you make decisions that make sense for your brand and business.

We know how tempting it is to change your color palette, tweak your website (endlessly), or obsess over a new tagline when you think you need to rebrand; but changing your branding as often as you change your shoes is not going to result in more dream clients or profits in your business.

Your brand foundation is everything when it comes to your business and how your branding shows up is a reflection of that foundation.

A brand that truly fits you and your business will attract clients that are a great fit for your work and who gladly pay premium prices because they know they will receive incredible results.

Contrary to popular belief, a rebrand is much more than simply changing up your brand colors or having new photos taken. A successful rebrand answers the question of why you’re wanting (or needing) to make changes to the way your brand shows up in the world.

Happy Clients + Happy Business = A Happier and More Profitable YOU!

Strategic decision making about a rebrand takes into account:

What is currently working in your business and what’s not 

Has your ideal client profile changed, grown, or evolved in a significant way

Does your branding capture your brand voice + vibe so that you feel authentic 

Is your brand message clear so that you are positioned as the only choice for your dream clients

Does your website provide a logical and easy to understand brand experience

What services you want to continue to offer or add to your business

Your methodology or framework that reassures clients of your credibility and expertise

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Who We Are

We’re Jen + Danielle, seasoned brand and website strategists and designers

And we are obsessed (and damn good ) with helping you figure out the crucial questions that must be answered and the next steps in your brand (re)evolution so that you are positioned as an authority and leader in your niche.

We invite you to join us:

PIVOT: The Rebrand Your Business Course

Discover, Design, and Implement an Authentic Rebrand for Your Business

In this 7 Step System,  we can help you finally figure out what your brand message is, who your brand message is for, and how to design an intentional and strategic rebrand the embodies your brand essence and vibe.

Here’s How It Works:

Week 1
Brand Review

It’s like an audit, but without all the stress and anxiety. We’ll look at what’s currently working in your brand + business, we’ll identify areas for growth, and also we’ll also identify what’s not working for you...and make changes accordingly.

 

You’ll also take Danielle’s brand archetype quiz which will be invaluable as you refine your genuine brand voice and vibe and you’ll create your own brand inspiration board that will evoke the feelings and emotions you want to associate with your brand.

Week 2
Your Brand Message

The message of your brand goes much deeper than trying to come up with a catchy tagline. Your brand message is what you believe is possible for the clients you work with and the results they can expect.

 

A brand message must be clear, easy to understand and capture the essence of why clients should choose you over anyone else to help them solve their problem.

Week 3
Dream Client Profile

It’s a given that as your brand and business evolve, your dream client profile is going to evolve as well. This is where we’ll mine for gold in looking at the clients you currently love working with and those you want to work with in the future.

 

This isn’t about just demographics, but developing a deep understanding of what your client’s values are, what is the problem you solve, and how you can develop your brand so that it speaks to them and positions you as the clear choice to help them get the results they want.

Week 4
How You Work

When you decide on a rebrand a major element is in how you work within the scope of work you do. Whether it’s transitioning from one on one client work to groups or creating different packages, courses, or services, these all have a direct impact on your brand.

 

In addition, we’ll also cover your methodology and signature offer so that it establishes instant street cred with your right clients and gives you the ability to confidently communicate what you do...without feeling like a fraud or imposter. And you’ll use our proprietary template to craft an easy to understand positioning statement.

Week 5
Brand Voice + Vibe

This is what we call the ‘sweet spot’ of a brand. It’s the intersection of your unique brand voice and vibe and using client language to show you deeply understand what they’re struggling with and creating the connections that build trust with your clients and establish your expertise.

 

You’ll develop your own brand lexicon and communicate your brand value authentically and effortlessly.

Week 6
Your Brand Bible

And now we’ll put all of your new rebrand together is a simple and concise brand style brief that will essentially become your “Brand Bible”. These will be what you share with anyone who works in and on your business moving forward. This alone will save you hours upon hours of time and effort.

Week 7
Your Web Presence

Using examples and practical tools, you’ll understand the ‘whys’ of visual branding as it relates to choosing fonts, colors, and imagery so that your brand expresses not only your personality but evokes certain feelings and emotions in your potential clients' minds.

 

We’ll provide guidance on the latest website trends and style designs so you can make smart and strategic decisions without succumbing to the latest fad du jour.

We know that rebranding can be a very expensive endeavor. We have private clients that pay us several thousands of dollars to guide them through the process of rebranding (or developing their brand foundation correctly).

Rebranding can also be a very expensive mistake when not done with intention and strategy.

We also know that it’s impossible to read the label from inside the jar. In other words, you can not brand your business by yourself. There are many moving parts to a successful rebrand and you need to be able to make informed decisions on how to best accomplish it.

This is exactly why we have created PIVOT: The Rebrand Your Business Course. We’ve taken the guesswork out of trying to figure how to rebrand your business and made it affordable as well.

rebrand-course-female-entrepeneurs

We know that rebranding can be a very expensive endeavor. We have private clients that pay us several thousands of dollars to guide them through the process of rebranding (or developing their brand foundation correctly).

Rebranding can also be a very expensive mistake when not done with intention and strategy.

rebrand-course-female-entrepeneurs

We also know that it’s impossible to read the label from inside the jar. In other words, you can not brand your business by yourself. There are many moving parts to a successful rebrand and you need to be able to make informed decisions on how to best accomplish it.

This is exactly why we have created PIVOT: The Rebrand Your Business Course. We’ve taken the guesswork out of trying to figure how to rebrand your business and made it affordable as well.

PLUS you get the feedback and support of two successful small businesswomen with over 25 years of combined experience in brand strategy, business, and website development. Quite simply, we know what works when it comes to rebranding your business.

In our work with private clients, we charge over $10,000.00 for a brand and website package (plus what you may pay other consultants during the course of a rebrand, such as a copywriter, business coach, and others).

But you won’t pay even close to that amount for PVIOT!

Join Us

We've made joining PIVOT easy! Take advantage of a convenient 3-month payment plan or pay in full to save. 

Here’s a recap of what’s included in PIVOT:
  • Seven weeks of lessons to guide you through your rebrand
  • Development of your brand voice + brand vibe so that your brand is authentic and connects with your dream clients using your archetypal profile
  • Dream Client Profile analysis
  • A clear concise brand message and positioning statement
  • Refinement of services and your unique methodology
  • A brand mood board to guide your branding
  • Review of latest trends and website styles that you can tailor to your rebrand
  • A clear and concise brand plan that captures everything needed to keep your brand focused and on point
  • Private Facebook group where you have access to Jen and Danielle throughout the course, regular Q+A sessions, and feedback to keep you on track
  • Lifetime access to the course materials and updates
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PIVOT is for you if:

You’ve been in business and working with clients for at least six months

Your current brand just doesn’t seem to fit you and your business or the vision you have for it

You can make changes to your website or have someone who can do it for you

Your brand message isn’t connecting with the right clients or the clients you want to be working with

You are comfortable with writing copy or you have a copywriter to implement changes for you

join-pivot
PIVOT is for you if:

You’ve been in business and working with clients for at least six months

Your current brand just doesn’t seem to fit you and your business or the vision you have for it

You can make changes to your website or have someone who can do it for you

Your brand message isn’t connecting with the right clients or the clients you want to be working with

You are comfortable with writing copy or you have a copywriter to implement changes for you

Frequently Asked Questions
I’m terrified of tech! Is this course right for me?

You do not have to be necessarily tech-savvy to enroll in PIVOT, but you do need to be able to navigate your website or have someone who can do it for you.

How long do I have to work through the materials?

As long as you want! We firmly believe that you will get more out of the course by following a long week to week, but we are also realistic enough to know that life gets in the way sometimes, so the materials are available to you forever.

I’m just starting out in my business. Is PIVOT right for me?

Unfortunately no. We have found that if you’re just starting out you’ll probably need more guidance and support than this course offers. Much of the material won’t be relevant to where you are in business right now.

Do I have access to Danielle and Jennifer?

Yes, yes you do! We will be teaching this PIVOT live, and we highly encourage you to attend the trainings so that you can get all of your questions answered. 

In addition, we’ll be offering Feedback Fridays in the private Facebook Community so that you can submit anything you’re working on related to your rebrand and we’ll give you our expert advice on what you’re creating.

Is there a refund policy?

There is no refund for PIVOT. We trust we have explained the scope of the Course clearly and thoroughly. We encourage to reach out to us if you have questions or are on the fence. We only want committed students who are willing to put the work into their rebrand. We stand firmly behind our expertise and the system we have created to get you results.

Join Us

We've made joining PIVOT easy! Take advantage of a convenient 3-month payment plan or pay in full to save.